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Blog Post: Emphasis and Alignment
Using emphasis in your design can give the viewer a “clear
and meaningful”. But as a designer you have to decide what you want to make
more dominant on the page, it should describe whatever your talking about
thoroughly, whether its through a picture or text. Alignment can also help
improve your design because it works as a “structural framework”. When you use
alignment is make your work look more clean, organized and put together.
“Creating visual hierarchy demands that the designer bolster
the visual dominance of certain significant items, and restrain the impact of
other supporting elements.” Pg. 63 (Krause)
http://www.giftrocket.com/
This website is a good example of emphasis because of the
large image to the left. It attracts attention because it’s dominant and bigger
than all other elements on the page. But also with the rocket pointing directly
to the first word in the main heading it helps to guide the eye through the
rest of the content on the page.
“Alignment between elements can be used to create a sense of
agreement, soundness and unity within a piece, regardless of the tone of its
overall message.” Pg 79 (Krause)
http://envato.com/
The content of the page shows good alignment with the basic
two-column layout that is consistent through the page. The left side is being used for images and
the right is being used to further explain the image, what its about and what
it includes. Using the grid design lets the content lines up very well and
makes it easier to manage.
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